Hello! I’m Asad Kemal. I’m a UX leader,
product designer, design thinker &
human-loving optimist.
I really love what I do.
"There are three responses to a piece of design– yes, no, and WOW! Wow is the one to aim for."
— Milton Glase
Design Case Studies
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GAP Inc. e-commerce website- a UX case study
In this detailed case study, I will discuss how I led my team of UX designers through designing a responsive fashion e-commerce website that allows online shoppers a more efficient and error-free experience.
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Citi Velocity Charting Application Case Study
The app garnered swift recognition, earning the prestigious 'Best of Wall Street' award during its inaugural year. It continued to rise in ranks, climbing from third place to the top spot by its third year. Such exceptional performance resulted in a remarkable 40% surge in adoption by smaller business entities.
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EXPRESS Fashion - E-Comm Case Study
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Transformed Express Fashion to become a leader by designing their new e-commerce store where users could browse and buy collections of selected contemporary designer clothes and accessories. In the midst of the Central New York cultural and fashion movement, they also organize modern fashion, art, and gastronomy events and even have an accelerator program for young designers.
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Boston Ballet Case Study
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I helped lead a creative team of around 15 people, which included an art director, Visual designers, UX/product designers, motion graphics designers, copywriters, content strategists, and prototypers.
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Thomson Reuters Data Visualization Case Study
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I collaborated with product and tech leaders to craft a strategic vision for Thomson Reuter's digital products. Hired three data visualization engineers while leading a team of 10 UX and UI designers to create a design system to transform e-commerce and member experiences.
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Merrill Lynch - Global Wealth Management Case Study
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I led a group of designers, researchers, Business analysts, and data analysts to reimagine the challenges senior FAs face daily and improve the experience for customers of one of North America's largest financial services providers.
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Dealertrack F&I Transactional App. Case Study
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I oversaw a team of U.X. designers and front-end developers to enhance Dealetrack products through an agile design process while collaborating with cross-disciplinary groups to conceptualize the future experience.
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Bostonian Shoe and Clarks
As the head of design, I oversaw a team of designers to enhance Bostonin's Shoe and Clark's e-commerce products' site complete redesign through an agile design process while collaborating with cross-disciplinary groups to conceptualize the future experience.
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JOSEPH WESLEY Tea
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As a creative Art Director, I was given complete control over the whole project - one of my all-time favorite experiences. Loved every minute of it!
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