HIGHLIGHTS OF UX VALUE OFFER
 

• Strategic Team Building & Leadership: ·      Established and led diverse, high-performing UX teams of up to 45 members, instilling a culture of innovation, ownership, and excitement.
   

• Change Management & Agile Transformation: ·       Navigated organizations through significant transitions, successfully fostering the adoption of Agile methodologies and guiding major product and brand shifts.  
   

• Connecting Design, Business, and Innovation: Demonstrated proficiency in harmonizing design and technology with business goals, balancing innovation with established practices to ensure optimal product success.
   

• User-Centric Design & UX Mastery: Optimized user experience by transforming complex systems into intuitive interfaces. Leveraged deep design thinking to amplify customer satisfaction and engagement, solidifying the UX Edge. 
   

• Champion of "Sprint Zero": Advocated for a "sprint zero" approach, aligning designers' creative process with the iterative nature of UX Agile development—enhanced overall UX edge with seamless workflows and product outcomes.

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DESIGN LEADERSHIP EXPERIENCE

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SR. DIRECTOR, UX & CREATIVE SERVICES | Agory Inc, San Francisco         2021- Present

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• Founded a design agency, securing Fortune 500 clients and achieving 150% revenue growth in the first year.

• Implemented advanced solutions that enhanced customer satisfaction by 30% and increased conversions by 20%.

• Fostered innovation through user research, improving team efficiency by 15% and saving over 80 hours weekly.

• Led offshore teams leveraging AI and cloud technologies to expand market presence and enhance engagement by 20%.

 

 

HEAD of USER EXPERIENCE | SS&C Advent, San Francisco                                                        2021- 2023

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• Created an integrated design framework, leading to a 20% increase in conversion rates.

• Launched the “Oxygen” design system to enhance productivity by 20% and ensure brand consistency.

• Led the repositioning of a cloud-based financial platform, reducing customer churn by 40%.

• Harmonized design and technical teams to speed up project delivery cycles by 25%.

• Utilized design thinking principles, reducing support issues by 15% and increasing user satisfaction by 25%.

 

 

SENIOR MANAGER – CUSTOMER EXPERIENCE | GAP Inc., San Francisco                             2018- 2021

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• Revamped the Customer Experience platform to enhance collaboration between UX and engineering teams.

• Expanded the buy-side team from 12 to 40 members, overseeing digital experiences for Banana Republic, Athleta, Old Navy, and Gap.

• Integrated operations, UX, front-end, and QA teams to optimize the development process.

• Oversaw daily operations for a team of over 75, ensuring efficient and effective project execution.

 

 

SENIOR UX MANAGER | Dealertrack, New York                                                                              2017- 2018

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• Championed the adoption of Agile methodologies, transitioning from Dealertrack 1.0 to 2.0 for improved efficiency.

• Balanced, comprehensive UX improvements for tailored stakeholders’ requirements.

• Mentored a high-performing team of UX designers and UI developers, increasing overall skill set.

• Facilitated a seamless transition for power users during the system migration, reducing disruptions.

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VP USER EXPERIENCE | Citi Group, New York                                                                                2011- 2017

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• Led the UX and development teams for the Citi Analytics Platform, transforming complex data into an intuitive experience visualization.

• Established a user research program that boosted user engagement metrics by 35%.

• Transitioned from waterfall to Agile development processes, expediting feature releases by 25%.

• Implemented standardized visual design throughout the organization, increasing user satisfaction by 30% and decreasing design inconsistencies by 15%.

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