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![Information architecture in UX design: everything you need to know](https://static.wixstatic.com/media/3d6045_541968aa4ffd44c4b390a7d045607363~mv2.webp/v1/fill/w_454,h_341,al_c,q_90,enc_auto/3d6045_541968aa4ffd44c4b390a7d045607363~mv2.webp)
Asad Kemal
4 min read
Information architecture in UX design: everything you need to know
Information architecture in UX design: everything you need to know An essential part of the human condition is our calling to group...
![In eCommerce, Design Pivots Around User Needs](https://static.wixstatic.com/media/3d6045_1cf50998476446dd8a01b60286d8dcd0~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/3d6045_1cf50998476446dd8a01b60286d8dcd0~mv2.webp)
Asad Kemal
2 min read
In eCommerce, Design Pivots Around User Needs
One of my design gurus, the former Jan V. White, was fond of saying that “design is a clarification process — not a beautification...
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![10 Reasons Why Most E-commerce Businesses Fail](https://static.wixstatic.com/media/3d6045_18a8f0facae9437d863e59828d58bb9d~mv2.webp/v1/fill/w_454,h_341,al_c,q_90,enc_auto/3d6045_18a8f0facae9437d863e59828d58bb9d~mv2.webp)
Asad Kemal
3 min read
10 Reasons Why Most E-commerce Businesses Fail
Given the accessibility of online resources and tools, one would think that starting and running an eCommerce business would be easy....
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![A Collection of Tactics Do Not a Strategy Make](https://static.wixstatic.com/media/3d6045_fb91da643a34488a823c54f9a117f7c9~mv2.webp/v1/fill/w_454,h_341,al_c,q_90,enc_auto/3d6045_fb91da643a34488a823c54f9a117f7c9~mv2.webp)
Asad Kemal
2 min read
A Collection of Tactics Do Not a Strategy Make
I’ve lost count of how many times I’ve walked into a senior executive’s office and heard a version of this: “We really need to improve...
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![The Law of Similarity In UI and UX Design](https://static.wixstatic.com/media/3d6045_edf56f539d1844ccbd55067be0489351~mv2.webp/v1/fill/w_454,h_341,al_c,q_90,enc_auto/3d6045_edf56f539d1844ccbd55067be0489351~mv2.webp)
Asad Kemal
5 min read
The Law of Similarity In UI and UX Design
We live our lives believing that we understand the world we live in and make objective assessments of our surroundings—that’s only partly...
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![The user is the arbiter of the product or service's utility.](https://static.wixstatic.com/media/3d6045_6d00f815781441be9c7959e15d36140a~mv2.webp/v1/fill/w_454,h_341,al_c,q_90,enc_auto/3d6045_6d00f815781441be9c7959e15d36140a~mv2.webp)
Asad Kemal
1 min read
The user is the arbiter of the product or service's utility.
UX came into its own in the early 2000s with the advent of NNg human computer interaction as early offshoot of ergonomics, industrial...
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![Minimum viable product (MVP). What is it and why should you care?](https://static.wixstatic.com/media/3d6045_8a9218f6959e4d97ac1b8c8b979ab653~mv2.webp/v1/fill/w_360,h_341,al_c,q_90,enc_auto/3d6045_8a9218f6959e4d97ac1b8c8b979ab653~mv2.webp)
Asad Kemal
4 min read
Minimum viable product (MVP). What is it and why should you care?
A minimum viable product is a great way of building user centric digital services in a fraction of the time. It will also lead to big...
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![For Startups, MVP Can Be a Fast Entry to E-commerce](https://static.wixstatic.com/media/3d6045_6d898cd3e8254d52a8b930f9952cb616~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/3d6045_6d898cd3e8254d52a8b930f9952cb616~mv2.webp)
Asad Kemal
2 min read
For Startups, MVP Can Be a Fast Entry to E-commerce
In sports, the MVP (Most Valuable Player) label is reserved for players who make a dramatic impact on a game. For Startups, a different...
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